TBA Online Expos and Award Shows
The list below contains some of the most recent Social/Online Marketing Projects that I have taken part of in relation to TBA (Taiwan Bicycle Association).
From 2021 to 2023, I supervised the promotional efforts, from start to completion, of their online expos and award shows, including, but not limited to, Taipei Cycle d&i Awards 2023, Cycle Now Online Expo 2023 and Bike On Online Expo 2022.
My Takeaways from the Projects:
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I learned that Preproduction is KEY when assembling a post-production pipeline as a clear and unified vision leads to a more cohesive and satisfactory outcome.
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I learned that when liaising with different clients within the same industry or sector, it is important to approach them with an open-mind, as each firm may have different needs or strategic goals to achieve.
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I learned that being EXTRA EARLY with notifications of any changes or updates is always the best practice as government agencies or large NGOs require a thorough vetting process for any inbound or outbound messages.
Taipei Cycle d&i Awards 2023
As the Project Manager, I oversaw the production of 33 promotional videos in liaison with TBA and the featured product manufacturers. In addition to supervising the production pipeline, I also managed the distribution and release of the online campaign.
